We all know the old saying ‘your never too old to learn’ that’s certainly my experience over the last year when talking about this project.
Since we started to prepare for the opening of Three Sixty Workrooms. I have been on a journey it’s been great working with Innocom who really understand marketing, but I must admit I have learnt a lot.
We hear the term ‘content creation’ a lot, but you may be like me and were not sure what it meant in reality. Its so easy to leave this stuff to paid professionals however I have come to realise that this is an increasing part of my role, perhaps not physically doing it but definitely having sight of what is being shared and posted, a consistent approach to marketing.
As the Leader of the business, I must own the content and believe in it; in the past we have had campaigns that I have not been happy with, and on reflection should have stopped the marketing when it no longer resonated with me.
In a nutshell content creation is the cornerstone of marketing. It’s a way to get your message out to the world and create a buzz about your brand, product, or service. For it to get results, though, it needs to resonate with your audience. And, to achieve this, you need to understand where they are coming from and what they want to read.
Yesterday I went to a London Coworking Assembly event the theme was’ who is your coworking space for? …it really gave me something to consider, not because we have the context wrong but moreover how right we are about who the space is for in both design and from a useability perspective.
From our brand perspective there are three key factors, we use to determine if any programme or project fits with us, the three A’s
- and accessible.
We wanted to build a space that local people and others felt comfortable in, building a sense of ownership, companionship, and comradery.
I have had the pleasure of seeing some fabulous spaces over the last few years but would suggest that sometimes they feel quite intimidating, and customers may think this is not a space for them especially at the start of the journey when starting a business. Owning a new venture can be overwhelming and confidence is always a challenge.
What I have learnt is to be a successful content creator, is you need to know much more than simply how to take a photo, write a blog post, or capture a video.
You need to keep up with trends and know how to research what is trending and capture your unique selling point in your content creation. Most new businesses and start ups will not have the luxury of a dedicated content creator this is something we hope that Three Sixty Workrooms will support. We love the opportunity to see business to business connections and our new space embraces the sharing of skills amongst creators.
Despite learning as we go along, we are excited to bring this new initiative to a borough that is most definitely going places.